The Three Laws of Human Insight:
Principles for Responsible AI in UX Research
Our core belief is that AI must advance genuine human insight, never replace it. To uphold this conviction, we operate under the following three laws.
The First Law: The Participant is Paramount
We will honor every participant's contribution, privacy, and time.
A participant's time is a non-renewable resource. Our technology is designed to create engagements that are efficient, valuable, and dignifying—never exploitative.
Privacy is a right, not a feature. We are stewards of personal data, not owners. We are radically committed to protecting participant anonymity and confidentiality, using data only for the explicit purpose for which it was shared.
The Second Law: An AI Must Declare Its Nature
Our AI will never masquerade as a person.
We believe trust is built on radical transparency. All parties in a research engagement—researchers and participants alike—will be aware of when and how they are interacting with an AI tool.
Clarity over cleverness. The function of our AI is to facilitate and automate with perfect clarity, not to create a deceptive experience. Its purpose is to assist, not to pretend.
The Third Law: Human Judgment is Supreme
AI should not act in a way that bypasses human judgment.
Human authorship is mandatory. A human researcher must author the strategic inquiry, define the objectives, and craft the core questions. AI serves as a powerful instrument to execute that human-designed strategy at scale, not to create it from scratch.
Human ownership is absolute. The final insight—the "why" behind the data—is a uniquely human act of interpretation and wisdom. Our platform delivers data; humans interpret it to determine the verdict and call to action.